This exhibition experience has made us deeply realize that the effectiveness of the event was already established long before the setup began. The strategic value of the booth location was directly demonstrated on-site: We pre-selected the prime position along the main passageways. According to on-site statistics, the foot traffic was nearly 40% higher than that of enterprises that booked booths later in the same area. This layout directly brought about a significant traffic advantage, laying a solid foundation for subsequent customer reception. And more crucial than the location is the professional preparation. Facing diverse global customer groups, "product familiarity" is the core confidence for building trust. We not only systematically sorted out basic information such as product parameters and application scenarios, but also extracted core advantages tailored to the pain points of different-sized enterprises - such as the "modular adaptation solution" for small and medium-sized production enterprises and the "energy consumption optimization design" for large factories, ensuring that our communication could precisely hit the core needs of the customers.

During the process of serving global customers, the importance of the "regionalized communication strategy" has become increasingly prominent. The buyers at the GULFOOD exhibition come from various regions such as the Middle East (52%) and Asia (26%), and the customer profiles and cooperation logic in different markets are significantly different. Only by precisely adapting can the conversion efficiency be improved. Southeast Asian customers place more emphasis on practicality and are willing to actively share the bottlenecks and upgrade requirements of their existing production lines. At this time, if the cost advantages and quality stability of the products are specifically demonstrated, combined with the local raw material characteristics to provide adaptation suggestions, the efficiency of promoting cooperation intentions will be significantly enhanced. The customers in the Middle East adhere to the logic of "first establishing trust, then discussing business cooperation", and during the reception, we will first actively communicate topics such as local food industry policies and halal food certification standards to establish resonance, and then naturally transition to the product adaptation plan. This "first empathize then professional" approach effectively eliminates the barriers caused by cultural differences.

The professional level is more reflected in the details of the reception. This time, we broke away from the previous passive reception model of "waiting passively for customers to come to us" and arranged dedicated staff to proactively greet and greet the visiting merchants at the surrounding passageways. Through precise questions such as "Are you paying attention to the automation upgrade of food processing?", we screened out potential high-value customers. After the customers entered the exhibition booth, we would first offer them mineral water or coffee to relieve their fatigue from the journey. During the communication, we adhered to the principle of "less promotion, more listening" - by asking questions such as "Do you have any troubles with energy consumption control on your production line?" and "What are your expectations for the efficiency of the packaging process?" to guide the customers to express themselves. Within a short period of time, we could accurately identify the core needs. This "pre-service + demand-oriented" reception method not only significantly enhanced the on-site experience of the customers, but also increased the conversion rate of potential customers by 30% compared to before.

The core value of the exhibition lies in providing us with a "global perspective" to gain insights into industry trends. During in-depth exchanges with global business partners, the signals of "green low-carbon, energy-efficient and high-efficiency" were particularly clear. The purchasing director of a large food factory in Saudi Arabia explicitly stated: "Starting from 2026, we will fully purchase energy-saving equipment, and suppliers that do not meet the standards will be eliminated." This made us truly realize that "sustainable production" is no longer just an industry slogan in brochures, but a hard requirement that will soon be implemented. During the breaks of the exhibition, we systematically visited the booths of our peers. The AI sorting system of a German enterprise, the carbon reduction technology of an Italian all-electric production line, as well as their exhibition design concept of "technology demonstration + scenario-based experience", not only allowed us to clearly see our own technical shortcomings, but also provided a clear direction for subsequent product upgrades and marketing innovations.

Looking back on this exhibition experience, our understanding of the event has undergone an iterative upgrade: It is no longer merely a single marketing activity of "visiting once and distributing flyers", but rather a strategic node that "connects global resources, observes industry trends, and aligns development directions". This full-chain global dialogue not only enabled us to precisely reach high-quality potential partners, but also helped us clarify our own strengths and weaknesses by benchmarking against global standards. Based on the gains from the exhibition, in the future, we will implement the following measures from three dimensions: product development (focusing on energy-saving technology upgrades), customer service (optimizing the regional communication system), and brand marketing (strengthening scenario-based displays). This will enable the value of the exhibition to truly be transformed into development momentum.